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A Virtuous Circle

08 July 2014 | Blog

Feedback loops are found everywhere. Biology, programming, climate science, electrical engineering. Nature has always used self-regulating mechanisms, and we’ve copied the technique into our own technology. The idea is simple. If you couple the output of a system back to the input, you can regulate the system as a whole. There are two kinds of […]

MediaPost: “Data Meets TV, And They Get Along”

09 May 2014 | Industry Buzz, News Links

A hat-tip from MediaPost’s new Audience Buying Insider about Visible World’s work in household addressable TV advertising: What has changed? First, TV data. Many TV advertisers have embraced targeting data with the same gusto that digital did back in the mid-2000s. Advertisers can now use demographic data much richer than age/sex for their TV campaigns. […]