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Television: The Actual Disruptor

25 May 2016 | Blog, Industry Buzz

via Shutterstock

Many in the media industry might tell you that digital and OTT services are disrupting the TV business, but as Michael Wolff points out in Television is the New Television it’s actually the other way around: “TV is disrupting the internet.” So why do we all think it’s digital that’s the disruptor? Because we read […]

Remember Google TV Ads? We Sure Do

25 January 2016 | Blog, Industry Buzz

Back in 2009, Google came to our offices in Midtown, NYC with a special request.  Little did we know at the time, this “little” request would be a major contributing factor to the rise of the programmatic TV industry. The request?  They wanted to use Visible World’s automated proprietary technology, deployed across all major MVPD’s […]