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Making a List, Checking It Twice

09 December 2014 | Blog

Santa

Santa delivers presents to individual households around the world. For years, advertisers have wished they could have that level of precision for delivering their TV ads. Could 2015 be the year this particular item gets scratched off the wish list? Household addressability has been a hot topic this year. As more advertisers like Madison Square […]

Weisler Media: “Addressable Advertising Pushes the Television Evolution”

01 December 2014 | Blog, Industry Buzz

Charlene Wiesler covered last month’s NYC Television Week Advanced Advertising panels, which Visible World CEO Seth Haberman and CTO Gerrit Niemeijer had participated in. She writes, …I believe that traditional TV itself needs to evolve from a spots and dots sales model to segmentation and proof of ROI. Addressable may facilitate traditional TV’s evolution especially […]

Fear of Efficiency

25 November 2014 | Blog

One of the promises of both addressability and audience-based targeting is an increase in the efficiency of media. When it’s possible to reach exactly the audience a marketer is looking for, it’s no longer necessary to buy broadly in the hopes that your audience is in there somewhere. This promise has made many inventory holders […]

Madison Square Garden To Use Addressability

31 October 2014 | Blog, Industry Buzz

In Broadcast & Cable, Madison Square Garden announced their intention to start using addressable advertising through Cablevision’s footprint. Madison Square Garden Co. said it is working with Cablevision Systems to use viewing data from Cablevision set top boxes to provide better audience data and analytics. MSG is also planning a test with Cablevision of addressable […]