Archive for "0"

Optimizing Yield: A Fable about Cows

06 May 2014 | Blog

Visible World recently introduced a new product, HighYieldTM, a TV sell-side platform that allows inventory holders to create and manage their own programmatic TV sales platform. HighYieldTM is designed to work alongside existing sales teams, an alternative way of selling ads rather than a replacement for the traditional way of doing things. So premium inventory […]

Impressions for Premium Audiences?

18 March 2014 | Blog

Pyramid: premium, bundled, non-premium inventory

Most advertising inventory can be broken into two categories: premium and everything else. Premium inventory is valuable, and coveted, because of its context. It can be desirable because of high ratings, it can be desirable because the type of audience watching, it can even be desirable because the surrounding program cast a halo effect on […]

Audience-Based TV Is On The Horizon

18 September 2013 | Industry Buzz

From OnlineSpin: By Cory Treffiletti In 10 years, TV will be bought through audiences, not ratings.  It’s an inevitable fact, but one that is only delayed because the infrastructure of TV runs at a snail’s pace. There are billions of dollars running through TV advertising, but there are billions more to be made if the […]

Video: MVPD Schedule Optimizer

16 July 2013 | Blog

MVPD Schedule Optimizer video

One of our newest offerings is for MVPD marketers. The MVPD Schedule Optimizer makes it easy for MVPDs to make the most of their marketing efforts by allocating the most effective ad inventory to their internal marketing campaigns. In today’s video, learn more.

Video: Conductor Video Platform

27 June 2013 | Blog

Conductor Video Platform video

The Conductor Video Platform is the platform from which nearly all of Visible World’s products run. This basis for buying and selling targeted TV advertising includes a number of applications for video customization, ad targeting, inventory management, and more. Learn about how the Conductor Video Platform makes delivering video content easier, faster, and smarter.