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Smart TV ads more effective for brands: Report

04 September 2013 | Industry Buzz

From CMO

by Nadia Cameron

Advertising brands across both smart TV and traditional TV platforms increases the awareness, purchase intent and recommendation impact on consumers, according to a new report.

The pilot study, which was conducted by cross-channel platform provider, Adconion Media Group, and LG Electronics, found half of smart TV users surveyed have already interacted with an ad, and have a positive attitude towards advertising. In addition, 31 per cent engaged in an action as a result.

Read more: http://www.cmo.com.au/article/525415/smart_tv_ads_more_effective_brands_report/