04 September 2013 | Industry Buzz
by Nadia Cameron
Advertising brands across both smart TV and traditional TV platforms increases the awareness, purchase intent and recommendation impact on consumers, according to a new report.
The pilot study, which was conducted by cross-channel platform provider, Adconion Media Group, and LG Electronics, found half of smart TV users surveyed have already interacted with an ad, and have a positive attitude towards advertising. In addition, 31 per cent engaged in an action as a result.