Sinclair Announces Industry-First, Full-scale Deployment of Aggregate Audience Impressions across its Platform
BALTIMORE, April 8, 2015 /PRNewswire/ — Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) and Visible World, the leader in targeted TV advertising technology, announce their partnership in the creation of the Audience Network for Local Broadcast TV. The companies together will debut the system at the 2015 NAB Show. In addition to enabling Sinclair to aggregate impressions across their 161 stations, the system will make it possible, for the first time, for agencies and advertisers to automatically target specific local broadcast audiences by using Visible World’s High Yield technology to optimize around multiple audience and related data sources.
“This partnership with Visible Word represents a paradigm shift in how broadcasters will compete in the future,” commented Steve Marks, Co-COO of Sinclair’s Television Group. “The media landscape is evolving and this new direction positions us to remain highly competitive and grow the business by reaching new clients. This is not a theoretical exercise, but a real switch in how we intend to sell, and we encourage other broadcasters to join this network.”
“Sinclair is leading a rapidly growing trend in emerging data-driven automated capabilities for local TV,” said Seth Haberman, CEO and Founder of Visible World. “These new capabilities provide most of the same ones that the Internet offers, but with greater content, transparency and mass reach.”
“Our post acquisition scale enables Sinclair to leverage our platform and audiences in ways not available to us in the past,” stated Robert Malandra, Sinclair’s VP Finance/TV. “The richness and intensity of our diverse audiences can now be commercialized, thanks to this partnership, with new, nontraditional sales channels.”
“The solution we are building with Visible World ends the advantages enjoyed with buying national cable and brings us the opportunity to better serve national advertisers and attract related budgets,” said Jon Spaet, Sinclair’s VP Networks Sales.
The two companies will be demonstrating the system and sharing their collective vision at a suite at the Wynn during NAB. Schedule your appointments by emailing StephanieC@visibleworld.com, or stop by for Happy Hour Monday through Thursday from 5 PM to 7 PM.
About Sinclair Broadcast Group
Sinclair Broadcast Group, Inc. is the largest and one of the most diversified television broadcasting companies with affiliations with all the major networks. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About Visible World
Visible World is the leading provider of targeted television advertising solutions and its mission is that of increasing the value of TV ad inventory. The company’s HighYield™ programmatic TV ad sell-side platform offers the most complete solution in the industry. Visible World’s proven TV advertising technology and applications make it easy to plan, package, sell, customize, target, and measure TV ads that are more relevant for viewers and more effective for advertisers, making TV ad inventory even more valuable. More information can be found at http://www.visibleworld.com.