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Seth Haberman on Advanced TV Advertising

15 October 2013 | Blog, Industry Buzz, News Links

In yesterday’s Ad Age:

Seth Haberman, the CEO of Visible World, a tech company that works with Cablevision and others to develop these capabilities, said advertisers are already dedicating percentages of their budgets to buys with advanced targeting. He says it’s not a question of “if” but “how much” and “how fast.”

“There’s no going back,” he said.

Read more: http://adage.com/article/media/70-billion-tv-ad-market-eases-digital-direction/244699/