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RTMDaily: Interpublic Report: It’s Time To Shift From Nielsen Ratings To ‘Impressions-Based’ Trading

11 February 2014 | Industry Buzz, News Links

An article from MediaPost’s RTMDaily “Interpublic Report: It’s Time To Shift From Nielsen Ratings To ‘Impressions-Based’ Trading” not only champions the cause of impressions-based trading on local TV, it mentions Visible World:

“The local TV trading section of the report includes graphics outlining the infrastructure of two market-makers: Visible World and Wideorbit…”

“Moving from ratings to impressions in local TV trading will not only create additional supply,” concludes Magna in its report, “but enable more automated transaction processes.”

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