Real Numbers: Mobile Video Viewers Watch Seven Minutes A Day; 3.5 Hours A Month

19 October 2012 | Industry Buzz

MediaPost by Daisy Whitney

By all accounts, mobile advertising and mobile video are growing fast. The Interactive Advertising Bureau said last week that mobile advertising had nearly doubled  in the first half of the year to $1.2 billion, while eMarketer has said that 50% of smartphone users watch video at least once a month on their phones. Plus, Cisco has said two-thirds of the world’smobile data trafficwill be video  by 2016.  But on a pure time spent basis, what do these numbers equate to?