24 April 2013 | Industry Buzz
The scale of addressable TV advertising is growing. According to BusinessWire, DirecTV signed Volkswagen on as its addressable ad platform’s first auto client. By targeting TV ads down to indvidual households, Volkswagen aims to make its TV ads more relevant to specific viewers, and hence, more effective. Since 2010, Visible World’s has deployed technology used [...]
13 March 2013 | Blog
By Claudio Marcus: EVP, Marketing & Research Reading an article titled “What do you mean by marketing as a science?”, that was recently featured on the Chief Marketing Technologist blog by Scott Brinker, made me wonder how B2C marketers would think of modern marketing. Would they see it as more of a science? Or would [...]
06 March 2013 | Blog, News Links
Yesterday, in Rancho Palos Verdes, CA, the best in video marketing, media, and creative came together to hear Visible World’s CEO, Seth Haberman, speak on The Future of TV. iMedia’s Kyle Montero summarized and contextualized a few key-points of Seth’s keynote address. “Audience fragmentation is not a bad thing when consumers are sharing the content [...]
05 March 2013 | Blog
Curious about program promotion? Check out this brand new demo reel our production team put together! In 2012, Visible World executed more than 7,800 local TV program promotion tune-in campaigns in more than 75 different markets, promoting TV network series, specials, and events. Altogether, these campaigns resulted in more than 430,000 unique TV [...]
28 February 2013 | Blog
What happens when we can target, optimize AND achieve reach? What does our world look like when we can do more with our audiences than we ever imagined? What does the latest research on the video narrative form tell us about the potential with consumers? This coming Tuesday, March 5, Seth Haberman, Visible World’s CEO [...]
