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Nielsen: “TV Remains the Reigning Champ”

30 January 2014 | Blog

Display may be growing, but TV continues to be king. Nielsen’s latest report on the first three quarters of 2013 shows that TV ad spend still dominates.

Nielsen's % share of media

Nielsen's % change of media share

With a 4.3% growth for 57.6% of the total media spend, it’s obvious that TV still has advertisers’ confidence.

To read more, see Nielsen’s blog.