by Brian Steinberg
New smart-TV app tells viewers about a show about to air – even if they’re playing a video game or streaming a movie
TV viewers are using TV sets to watch things that have little to do with the traditional couch-potato players, but one company is experimenting with technology that tries to draw streamers, gamers and surfers back to the screen’s original purpose.
Visible World, a New York specialist in interactive advertising that counts Comcast, WPP and Time Warner among its investors, has been testing a new smart-TV application that turns the screen into an alarm clock of sorts. Viewers who use the technology are reminded when a particular program is on – even if they are playing a video game or watching Hulu or Netflix.