New Partnership Dramatically Streamlines Programmatic TV Process

06 April 2015 | Industry Buzz, News Links, Press Releases

NEW YORK, NY — (Marketwired – Apr 6, 2015) – Visible World, the leader in targeted TV advertising technology and its subsidiary AudienceXpress, along with SintecMedia, the leading broadcast management software provider, announce a new partnership to offer an end-to-end solution for television networks wishing to sell programmatic advertising. AudienceXpress is the leading programmatic TV buying platform that automates the planning, buying, optimization, and daily reporting of linear TV campaigns nationwide.

This partnership will enable television networks to sell underutilized ad inventory in a proven marketplace via OnBoard, SintecMedia’s complete platform for television, digital and programmatic ad sales. The companies will formally introduce their partnership next week at the 2015 NAB Show.

“Visible World and AudienceXpress are market leaders that understand how to bring together buyers and sellers in a way that maximizes the impact of advertising for everyone,” stated Amotz Yarden, CEO of SintecMedia. “By connecting them to OnBoard, we believe that television networks will see a greater ROI, as they are able to maximize ad revenue across their sales outlets, whether direct, digital or programmatic.”

“This partnership will give TV networks the opportunity to increase demand for their ad inventory by making it readily available to advertisers seeking to use a variety of data sets to define their target audiences,” added Seth Haberman, the CEO of Visible World.

SintecMedia developed OnBoard to better serve the needs of a growing programmatic TV marketplace. TV networks use OnBoard’s advanced analytics and yield optimization algorithms to decide how to divide and sell inventory across the various sales outlets, whether direct or programmatic, and to price that inventory in a way that maximizes revenue. OnBoard dramatically streamlines the sales process by automating previously manual processes and integrating directly with the various marketplaces, freeing sales teams to focus on driving revenue.

SintecMedia is partnering with Visible World because of its proven HighYield TV sell-side platform, and AudienceXpress because of its known focus and well regarded track record serving the business needs of the inventory owners. The HighYield platform used by AudienceXpress leverages a variety of diverse, high-quality data sets to better align target audiences with the available ad inventory sourced from a growing number of MVPDs, stations and networks. TV networks that use SintecMedia’s OnBoard application have complete control over the inventory made available to AudienceXpress as well as pricing.

During the NAB Show, SintecMedia will be meeting with TV networks to introduce OnBoard, and AudienceXpress also will be available to meet with interested networks. Parties interested in meeting with SintecMedia, Visible World or AudienceXpress should contact Moses Zelniker at

About SintecMedia
SintecMedia provides the most complete, integrated solutions for the media industry. Among SintecMedia’s more than 300 clients worldwide are: NBCUniversal, CBC Canada, Comcast, Fox, Scripps and Televisa Mexico. SintecMedia has offices in Sydney, New York, Milwaukee, Atlanta, Denver, London and Jerusalem. For more information, visit

About Visible World
Visible World is the leading provider of targeted television advertising solutions and its mission is that of increasing the value of TV ad inventory. The company’s HighYield™ programmatic TV ad sell-side platform offers the most complete solution in the industry. Visible World’s proven TV advertising technology and applications make it easy to plan, package, sell, customize, target, and measure TV ads that are more relevant for viewers and more effective for advertisers, making TV ad inventory even more valuable. More information can be found at

About AudienceXpress
AudienceXpress, a subsidiary of Visible World, is a leading programmatic TV buying platform that automates the planning, buying, optimization, and daily reporting of linear TV campaigns nationwide. AudienceXpress’ Web-based platform allows media buyers to optimize campaigns and reach target audiences quickly and easily. AudienceXpress offers simple, scaled delivery of a national audience, superior audience targeting technology, full automated execution, next-day impression reporting, and data-driven consumer insights.

Additional press coverage of this press release can be found at Broadcasting & Cable and MediaPost.