More People Worldwide Watch More Channels on More Devices

28 April 2009 | Industry Buzz


According to findings from the Accenture second annual Global Broadcast Consumer Survey,  television viewership has grown since last year, with 40% of viewers watching six or more television channels vs. 35% in 2008, and 39% watching eight or more television programs per week vs. 33% last year. Respondents who said they would also enjoy viewing content on other devices increased over the last year, with 13-point increases in the number who would watch content on personal computers (74% in 2009 vs. 61% in 2008) and on mobile devices (45% in 2009 vs. 32% in 2008).