NEW YORK, NY–(Marketwired – Apr 30, 2015) – Visible World, Inc., the leader in TV ad tech for effective yield management, today announced that they have added Mediacom Communications to the growing list of MVPDs using Visible World’s schedule optimization technology. With the addition of Mediacom, eleven of the twelve largest MVPDs in the U.S. are now using Visible World’s products and services.
Mediacom is deploying Visible World’s Gateway, which has become an industry standard among MVPDs seeking to enable more dynamic, flexible and data-driven campaign execution to increase the value of ad inventory. Mediacom will also use Visible World’s Schedule Optimization application to execute data-driven optimization of its cross-channel marketing and ad sales inventory. As part of the deployment, Mediacom joins the AudienceXpress Marketplace. AudienceXpress has emerged as a leader in the rapidly growing arena of programmatic TV advertising and is a subsidiary of Visible World.
“Visible World is a recognized leader in targeted TV ad technology,” said Dan Templin, Senior Vice President of Mediacom Business and OnMedia at Mediacom Communications. “We decided to deploy these systems because they are best-suited to support our continual efforts to improve the effectiveness of our marketing communications and the value and impact of ad sales.”
“We welcome the addition of Mediacom to our MVPD client partner roster. We fully embrace their vision to leverage technology and data to complement their marketing and ad sales capabilities, while achieving greater operational efficiency,” expressed Seth Haberman, Founder and CEO of Visible World.
About Mediacom Communications
Mediacom Communications Corporation is the nation’s eighth largest cable television company and one of the leading cable operators focused on serving the smaller cities in the United States, with a significant customer concentration in the Midwestern and Southeastern regions. Mediacom Communications offers a wide array of information, communications and entertainment services and provides innovative broadband solutions through its Mediacom Business division. Mediacom Communications also sells advertising and production services through its OnMedia division. More information about Mediacom Communications is available at www.mediacomcable.com.
About Visible World, Inc.
Visible World is the leading provider of TV ad tech for effective yield management and its mission is that of increasing the value of TV ad inventory. The company’s HighYield™ programmatic TV ad sell-side platform offers the most complete solution in the industry. Visible World’s proven TV advertising technology and applications make it easy to plan, package, sell, customize, target, and measure TV ads that are more relevant for viewers and more effective for advertisers, making TV ad inventory even more valuable. More information can be found at http://www.visibleworld.com.
AudienceXpress, a subsidiary of Visible World, is a leading programmatic TV buying platform that automates the planning, buying, optimization, and daily reporting of linear TV campaigns nationwide. AudienceXpress’ Web-based platform allows media buyers to optimize campaigns and reach target audiences quickly and easily. AudienceXpress offers simple, scaled delivery of a national audience, superior audience targeting technology, fully automated execution, next-day impression reporting, and data-driven consumer insights. www.audiencexpress.com.