14 May 2014 | Industry Buzz
For more on the current health of the TV ecosystem, MediaPost’s Karl Greenberg has the latest Nielsen report:
Just in time for the TV upfront tussle, Nielsen has released the Advertising and Audiences Report. Guess what: people still watch TV. A lot of it. And advertisers haven’t cut back on spending against it. According to Nielsen’s Cross Platform Report based on third-quarter 2013 data, viewers spent, on average, 55.5 hours watching traditional TV versus nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via internet on a computer in the quarter last year.
Read the full article.