Madison Square Garden To Use Addressability

31 October 2014 | Blog, Industry Buzz

In Broadcast & Cable, Madison Square Garden announced their intention to start using addressable advertising through Cablevision’s footprint.

Madison Square Garden Co. said it is working with Cablevision Systems to use viewing data from Cablevision set top boxes to provide better audience data and analytics.

MSG is also planning a test with Cablevision of addressable advertising on its regional sports networks within Cablevision’s footprint.

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