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LG smart TVs begin augmenting commercials with interactive pop-ups

11 September 2013 | Industry Buzz, News Links

From The Verge:

by Jacob Kastrenakes

Smart TVs have done a lot to help viewers get access to online content, but now advertisers are hoping that those same smarts can help send viewers back to live TV. Some of LG’s smart TVs are beginning to use software that will allow network advertisers to augment traditional commercials for TV shows with interactive pop-ups. From one of the pop-ups, viewers are able to set an alert to remind them when the show is airing. Then, no matter what they’re doing on the TV, they’ll receive an onscreen notification when the program is about to begin — even if they’re busy playing a video game.

Read more: http://www.theverge.com/2013/9/11/4720438/lg-smart-tvs-testing-pop-up-advertising