Keval Desai Interview, Google TV Ads

09 July 2009 | Industry Buzz

Interactive TV Today

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” the executive who heads up Google TV Ads, director of product management Keval Desai, provides an in-depth overview of Google’s ongoing efforts in the TV advertising space. Topics discussed include why Google decided to move into TV advertising; the company’s deployment with DISH Network and its plans for targeting the US cable space; how the company views such initiatives and standardization efforts as Canoe, EBIF and tru2way; how the company’s platform works with YouTube; and much, much more.

Listen to the interview: