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Google partners with Visible World for addressable TV ads

28 July 2009 | Industry Buzz

Direct Marketing News

Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World’s automated platform.

Read more: http://www.dmnews.com/google-partners-with-visible-world-for-addressable-tv-ads/article/140743/