Blog

Fall 2013 conferences

09 September 2013 | Blog

We’re looking at a busy fall conference schedule. Come join us at some of our events!

 

September 17

iMedia Entertainment Summit

1:50pm

Case Study: “How Leading TV Networks are Using Smart TVs to Further Engage Viewers”

Claudio Marcus, EVP Marketing & Research, Visible World

David Preisman, VP, Interactive Television, Showtime Networks

Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG Electronics

In this session you will learn about the innovations using Smart TVs to enhance engagement with viewers and enable timely program promotion measurement and related insights. You will also see firsthand how Smart TVs from LG are enabling interactivity from Showtime to engage viewers, as well as how AMC and National Geographic are using Smart TV apps to enhance program promotion effectiveness. The Showtime application will expand your understanding of what is visually possible using Smart TVs, while the program promotion analytics will reveal compelling insights about program promotion effectiveness.

 

 

September 24

Advertising Week

2:30

Smart TV Rising

Michael Collette CEO, COGNITIVE NETWORKS
Jeff Minsky Director, OMD IGNITION
David Preisman VP Interactive TV, SHOWTIME NETWORKS
Michael Strober SVP Ad Sales, TURNER BROADCASTING
Ashley Swartz CEO & Founder, FURIOUS MINDS
Heather Way Sr. Analyst, PARKS ASSOCIATES
Wendell Wenjen Director of Smart TV Advertising & Interactive TV Platforms, LG ELECTRONICS

 

Claudio Marcus, Visible World’s EVP Marketing & Research will be giving a featured demonstration at this Advertising Week panel. Newly enabled by new automatic content recognition (“ACR”) technology, Smart TVs can enable networks and advertisers to deliver synchronized, interactive content on the TV. Join us for this session with leaders in advertising, interactive content and technology to see how this new capability can change the way television is viewed.

 

November 6-7

ad:tech

Two opportunities to talk to us at this one!

Nov 6

2:15-3:15pm

Surviving in a Consumer-Controlled World: TV Ad Relevance

TV engagement is increasingly consumer-controlled, and advertisers are scrambling to keep up. How can advertisers ensure they engage the right TV viewers across any TV distribution? This session will show how technology can help advertisers give consumers the one thing that will keep their attention: relevant messages. Seth Haberman of Visible World, the leading provider of targeted TV advertising, will outline how to implement ad tech to effectively deliver on this promise.

Key takeaways:

  • Review findings on TV ad targeting best practices from ground-breaking Big Data study comparing set-top-box data with conversions
  • Learn best practices for effective buying and executing impressions-based campaigns
  • Understand what solutions automate ad decisioning and campaign stewardship today

Also, stop by our booth 212!

 

Stay tuned–more appearances in December!