09 September 2013 | Blog
We’re looking at a busy fall conference schedule. Come join us at some of our events!
Case Study: “How Leading TV Networks are Using Smart TVs to Further Engage Viewers”
Claudio Marcus, EVP Marketing & Research, Visible World
David Preisman, VP, Interactive Television, Showtime Networks
Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG Electronics
In this session you will learn about the innovations using Smart TVs to enhance engagement with viewers and enable timely program promotion measurement and related insights. You will also see firsthand how Smart TVs from LG are enabling interactivity from Showtime to engage viewers, as well as how AMC and National Geographic are using Smart TV apps to enhance program promotion effectiveness. The Showtime application will expand your understanding of what is visually possible using Smart TVs, while the program promotion analytics will reveal compelling insights about program promotion effectiveness.
Smart TV Rising
Two opportunities to talk to us at this one!
Surviving in a Consumer-Controlled World: TV Ad Relevance
TV engagement is increasingly consumer-controlled, and advertisers are scrambling to keep up. How can advertisers ensure they engage the right TV viewers across any TV distribution? This session will show how technology can help advertisers give consumers the one thing that will keep their attention: relevant messages. Seth Haberman of Visible World, the leading provider of targeted TV advertising, will outline how to implement ad tech to effectively deliver on this promise.
- Review findings on TV ad targeting best practices from ground-breaking Big Data study comparing set-top-box data with conversions
- Learn best practices for effective buying and executing impressions-based campaigns
- Understand what solutions automate ad decisioning and campaign stewardship today
Also, stop by our booth 212!
Stay tuned–more appearances in December!