Blog

Don’t Junk the TV Set Yet

02 July 2013 | Industry Buzz

From MediaPost by Gary Holmes:

Is there anything more surprising than the continuing lack of surprises in Nielsen’s “Cross-Platform Report”?  This quarterly effort, which compares TV viewing across multiple screens, shows once again that TV habits still aren’t changing all that much.  After all the hype about online viewing, mobile viewing, “cord cutting” and other doomsday scenarios, it seems that most people are still watching television the old fashioned way: on a TV set.