14 September 2009 | Press Releases
NEW YORK (September 14, 2009) – DG FastChannel®, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, announced today an expansion of their partnership with Visible World, the leading provider of targeted television advertising solutions. The partnership expansion enables advertisers using DG FastChannel to dynamically customize and target broadcast television ads easily and efficiently through Visible World’s automated message optimization system, which spans television platforms. The resulting network will enable broadcast advertisers to create, deliver, and target multiple messages, reflecting local market needs and the ability to adjust content on a near real-time basis based on changes in the business or operating environment. The expanded relationship is designed to meet advertisers’ rapidly increasing demand for efficient, effective and accountable solutions for broadcast television advertising.
“Visible World’s expertise and technological innovation will help our advertisers receive even greater value across our digital network. We are excited to be able to offer our clients the opportunity for more creative and interactive campaigns based on this automated platform,” said Neil Nguyen, President and Chief Operating Officer of DG FastChannel.
“Our advertisers continually look for solutions that span media types, and DG FastChannel is the clear leader in broadcast distribution and service,” said Seth Haberman, CEO of Visible World. “We are delighted to expand this relationship and bring to the broadcast market a more flexible and automated solution to increase ad relevance, efficiency, and engagement.”
This expanded relationship marks an additional step in Visible World’s incorporation of the advanced advertising media ecosystem, following announcements of partnerships with multiple MSOs, Google TV, Acxiom, Experian, and Nielsen.
The new service being developed helps retail advertisers and consumer marketers create and deliver targeted ads that best represent current local store inventory and top selling products. Direct marketers and service providers test a wider variety of offers, transitioning to the highest performing messages through real time tracking and response analysis.
About Visible World
Visible World is the leading provider of targeted television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Our addressable distribution platform, Visible World Connect, enables advertisers to increase consumer relevance and engagement by targeting messages to specific segments, from national programs, to local neighborhoods, and even down to specific household segments. Visible World also provides a web-based campaign management solution that enables sophisticated segmentation, allocation, and execution for targeted television campaigns. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 100 million U.S. television households. To learn more please visit www.visibleworld.com