Claudio Marcus at iMedia Entertainment Summit–Smart TV Program Remind App

14 November 2013 | Blog

The video from Claudio’s presentation with LG at the iMedia Entertainment Summit in September, “Case Study – How Leading TV Networks are Using Smart TVs to Further Engage Viewers”, has recently been posted. He talks about how Visible World’s Smart TV Program Remind App improves program promotions by helping viewers remember to watch shows they were interested in and by helping program marketers gather data on what makes their ads effective. If you couldn’t make it to the Summit, here’s a chance to see what you missed!