A panel at CES moderated by AOL’s Bob Lord is getting some coverage for the views about the future of TV.
In “Agency Execs Consider New Media Options, Alongside TV“, Wayne Friedman of MediaPost notes:
“There needs to be a balance toward leading edge,” responded Stuart Sproule, president of TBWA’s Digital Arts Network. “[But] TV is going to be steady for most clients.” That’s because the average U.S. TV viewer consumes around four hours and more of TV each day, he notes.
Meanwhile, Janine Poggi of Ad Age declares “Amid CES Gadgets, TV Still Works for Marketers” with the quote:
For all the hype around second screen, streaming video and online TV at the Consumer Electronics Show taking place in Las Vegas this week, TV is still king, according to agency executives at a TV of Tomorrow panel hosted by AOL and Omnicom.
“TV still works; it sells products,” said Richard Guest, president, Tribal Worldwide‘s U.S. operations.