Category: Press Releases

Visible World and Suddenlink Form New Partnership for Programmatic Scheduling

29 April 2014 | Blog, Press Releases

Impression-Based Scheduling Offers New Opportunities for Ad Effectiveness New York [April 29, 2014]—Visible World and Suddenlink Communications announced today a new partnership to enable programmatic scheduling for MSO cross-channel inventory. Using the Visible World Schedule Optimizer platform to evaluate how well certain programs reach certain audiences, Suddenlink is now able to automatically allocate ads within […]

SintecMedia and Visible World Announce First TV Program Promotion Schedule Optimization Driven by TV Program Viewing Conversion Parameters

07 April 2014 | Blog, Press Releases

Networks Able to Optimize Schedules Not Only By Target Opportunity, But Likelihood of Conversion Las Vegas—April 5, 2014—Today, SintecMedia and Visible World announced a partnership to enhance SintecMedia’s automated broadcast management solution, OnAir™, with Visible World’s Smart TV data-driven analytics application, Smart TV DNA™, to offer broadcasters a way to optimize their program promotion schedules […]

Cognitive Networks Announces Partnerships With Leading Advertiser Solution Providers Enabling First Smart TV Ecosystem For Enhanced TV

19 December 2013 | Industry Buzz, News Links, Press Releases

We’re proud to be listed among Cognitive Networks‘ partners in their recent press release. Cognitive’s ACR technology is helping to power Visible World’s Smart TV Program Remind App. Working together, these ecosystem-fueling partnerships will allow programmers, service providers and advertisers to drive deeper engagement, increase programming ratings, advertising effectiveness, and provide new ad opportunities across the […]

TV Poised to Extend its Rule as Greatest Advertising Medium

06 August 2013 | Blog, News Links, Press Releases

Big Data research reveals on-target TV ads are 70% more effective than overall TV campaign results New York, August 6, 2013—While the growth in digital advertising has led some pundits to caution that TV advertising is falling behind in terms of its marketing impact, the results of a ground-breaking research initiative involving more than 10 […]