06 March 2011 | News Links
Wall Street Journal The television is channeling you. Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from insurers—and using it to help advertisers buy ads targeted to shows watched by certain kinds of people. Read more: http://online.wsj.com/article/SB10001424052748704288304576171251689944350.html
30 September 2009 | News Links
ClickZ As more and more data flows across the Web, advertisers demand more refined ad targeting and optimization on multiple platforms. The latest example comes in the form of dynamically-customized video display advertising. Cross-platform video ad targeting firm Visible World has aligned with dynamic display ad firm Tumri to offer in-banner video ad customization. Read [...]
21 August 2009 | News Links
AdWeek Visible World, which provides targeted TV advertising capabilities to cable systems and other distributors, has completed licensing agreements with data companies Acxiom, Experian and Nielsen. Read more: http://www.adweek.com/news/television/visible-world-data-play-100166
17 August 2009 | Industry Buzz, News Links
Advertising Age Visible World, one of the most established players in the realm of targeted TV advertising, hopes to make strides against one of addressable advertising’s biggest obstacles: data measurement. Read more: http://adage.com/article/media/media-news-measuring-addressable-tv-advertising-data/138495/
28 July 2009 | News Links
Wall Street Journal Google Inc. is teaming up with Visible World Inc., a well-known New York technology company that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Read more: http://online.wsj.com/article/SB124874405686685561.html
