25 February 2013 | Blog, Industry Buzz, News Links
Claudio Marcus, Visible World’s own EVP of Marketing & Research, has written an article for MediaPost, discussing the emergence of big data and its potential for marketers and advertisers. “For big data to deliver its potential value to most media, marketing, and advertising companies, it must move beyond interesting insights or predictable business outcomes, toward [...]
07 January 2013 | News Links
Nielsen has released their new U.S. Consumer Usage Report for 2012, available here.
20 December 2012 | Industry Buzz, News Links
TVBoard: As much as I think I can keep track of all new digital innovations, it’s close to impossible now. There are so many technological advancements that have the potential to upend television as we know it today, as shown by the announcements at last week’s TV of Tomorrow conference. Read more: http://www.mediapost.com/publications/article/189780/tv-of-tomorrow-the-secrets-revealed.html#reply
16 May 2012 | News Links
Online Media Daily TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits of multichannel marketing. Evidence from multiple sources released this week point to a blurring of the lines. Read more: http://www.mediapost.com/publications/article/174878/new-data-links-tv-video-data-to-aid-cross-platfor.html#ixzz1z1mA1CtW
29 March 2012 | News Links
Radio & Television Business Report Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World enables any combination of multiple commercials to be inserted into the same TV ad slot, where each commercial is addressed to its own target [...]
