06 March 2013 | Blog, News Links
Yesterday, in Rancho Palos Verdes, CA, the best in video marketing, media, and creative came together to hear Visible World’s CEO, Seth Haberman, speak on The Future of TV. iMedia’s Kyle Montero summarized and contextualized a few key-points of Seth’s keynote address. “Audience fragmentation is not a bad thing when consumers are sharing the content [...]
25 February 2013 | Blog, Industry Buzz, News Links
Claudio Marcus, Visible World’s own EVP of Marketing & Research, has written an article for MediaPost, discussing the emergence of big data and its potential for marketers and advertisers. “For big data to deliver its potential value to most media, marketing, and advertising companies, it must move beyond interesting insights or predictable business outcomes, toward [...]
07 January 2013 | News Links
Nielsen has released their new U.S. Consumer Usage Report for 2012, available here.
20 December 2012 | Industry Buzz, News Links
TVBoard: As much as I think I can keep track of all new digital innovations, it’s close to impossible now. There are so many technological advancements that have the potential to upend television as we know it today, as shown by the announcements at last week’s TV of Tomorrow conference. Read more: http://www.mediapost.com/publications/article/189780/tv-of-tomorrow-the-secrets-revealed.html#reply
16 May 2012 | News Links
Online Media Daily TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits of multichannel marketing. Evidence from multiple sources released this week point to a blurring of the lines. Read more: http://www.mediapost.com/publications/article/174878/new-data-links-tv-video-data-to-aid-cross-platfor.html#ixzz1z1mA1CtW
