09 October 2012 | Industry Buzz
BeetTV by Daisy Whitney CHICAGO — After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks. Read more: http://www.beet.tv/2012/10/tracey-schepppach-fireside-chat.html
03 October 2012 | Industry Buzz
MediaPost by Joe Mandese: In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences — the demographic — NBC News Digital this week will begin pitching a new audience targeting scheme based not on the classic age, sex and income descriptors [...]
25 September 2012 | Industry Buzz
The IAB has a cool infographic up illustrating how the digital advertising ecosystem works. While the TV advertising ecosystem isn’t exactly the same, there are increasing similarities. http://www.iab.net/data/ecosystem.html
22 September 2012 | Industry Buzz
Business Insider by Bill Wise With Google sunsetting its TV Ads program, it’s worth asking what really made Google pull out of that line of work—so we can get real answers on who, if anyone, might be best positioned to take up the mantle of using technology to finally monetize unsold TV inventory. Read more: [...]
17 September 2012 | Industry Buzz
MediaPost by Jeff Zwelling: Want to increase your online revenue per click? Try television. I’m not kidding. We just ran a series of tests that show conclusively that television advertising boosts revenue per click for online and offline marketing channels, even social media & affiliates. Overall, the studies revealed a definite positive halo effect of [...]
