20 December 2012 | Industry Buzz, News Links
TVBoard: As much as I think I can keep track of all new digital innovations, it’s close to impossible now. There are so many technological advancements that have the potential to upend television as we know it today, as shown by the announcements at last week’s TV of Tomorrow conference. Read more: http://www.mediapost.com/publications/article/189780/tv-of-tomorrow-the-secrets-revealed.html#reply
19 November 2012 | Industry Buzz
TVBlog by David Goetzl How valuable is set-top-box (STB) data? It looks to have played a significant role in reelecting President Obama, according to The Washington Post. Read more: http://www.mediapost.com/publications/article/187598/stb-data-helps-obama-gives-rentrak-reason-for-cha.html?edition=53693#ixzz2Cm3H4qHm
14 November 2012 | Industry Buzz
Multichannel News covered yesterday’s Advanced Advertising panel with a couple of stories worth noting. Advanced Advertising: Data Will Drive Addressable Market by Mike Farrell The recent elections focused attention on the power of addressable advertising to political campaigns, and according to a top DirecTV ad sales executive, traditional advertisers are taking notice of how [...]
13 November 2012 | Industry Buzz
iMedia Connection by Penry Price: In this season of politics and all kinds of promises about jobs, I’d like to shift the conversation. I’d like to talk about the promise of your job. There is a whole world of creativity and innovation available to media planners and buyers. It entails proactive involvement in the reason [...]
12 November 2012 | Industry Buzz
Gigaom by Doug McCormick Since the advent of internet advertising, marketers have been demanding verifiable results and increased accountability from their media buys, instead of being forced to rely on the sorts of broad gender and age demographics used by TV for decades. And now that possibility is a reality, thanks to smarter set-top boxes, [...]
