17 June 2013 | Industry Buzz, News Links
From Light Reading by Alan Breznick: Giving the cable advertising business another shot in the arm, Visible World and FourthWall Media are teaming up to expand the reach of Visible World’s addressable advertising platform to more cable set-top boxes and expand the reach of FourthWall to more MSO sales prospects. Read more: http://www.lightreading.com/digital-content/thinking-inside-the-box/240156826
11 June 2013 | Blog, Industry Buzz, Press Releases
Adobe After Effects Software Now Integral Component of Visible World’s Cloud-based Targeted TV, Online and Mobile Video Ad Platform The Cable Show 2013 WASHINGTON–(June 11, 2013)–At The Cable Show this week in Washington DC, Visible World announced a licensing agreement with Adobe to leverage Adobe® After Effects® software as an integral component of Visible World’s [...]
06 June 2013 | Industry Buzz, News Links
From Multichannel News: Visible World said it will extend its ability to deliver targeted advertising to Motorola (now part of Arris), Cisco and Pace set-tops after striking a deal with FourthWall Media. Under the deal, FourthWall will extend the capabilities of its EBIF-based interactive TV products to support Visible World’s addressable advertising platform. FourthWall said [...]
06 June 2013 | Industry Buzz, News Links
From AdExchanger: Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators’ set-top boxes. FourthWall Media purchased digital TV ad management platform Navic from Microsoft in May 2012. Following that deal, Navic was folded [...]
05 June 2013 | Industry Buzz, News Links
From Media Daily News: After years of fits, false starts and unfulfilled promises, addressable TV advertising appears ready for, well, prime time. In a deal being announced today, targeted TV advertising developer Visible World is partnering with interactive cable TV technology provider FourthWall Media to offer an addressable TV advertising solution capable of reaching every [...]
