07 May 2013 | Industry Buzz
From Research Brief: “According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American adults 18 and over are putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.” Read more: http://www.mediapost.com/publications/article/199679/americans-fed-up-with-bad-ads.html#reply#ixzz2ScFX6NZe
26 April 2013 | Industry Buzz
From Online Video Insider by Scott Ferber: “As always, the next coming television upfront will dictate the overall trajectory for 2013 media spending. But for the first time, the prospect of digital video grabbing a more significant share of advertiser budgets actually goes beyond hype—for the first time, it’s a viable possibility! Why now? In [...]
24 April 2013 | Industry Buzz
The scale of addressable TV advertising is growing. According to BusinessWire, DirecTV signed Volkswagen on as its addressable ad platform’s first auto client. By targeting TV ads down to indvidual households, Volkswagen aims to make its TV ads more relevant to specific viewers, and hence, more effective. Since 2010, Visible World’s has deployed technology used [...]
25 February 2013 | Blog, Industry Buzz, News Links
Claudio Marcus, Visible World’s own EVP of Marketing & Research, has written an article for MediaPost, discussing the emergence of big data and its potential for marketers and advertisers. “For big data to deliver its potential value to most media, marketing, and advertising companies, it must move beyond interesting insights or predictable business outcomes, toward [...]
15 February 2013 | Industry Buzz
From the Cisco Blog, adapted from a Cisco research report by Leszek Izdebski: Four ways that TV’s shifting trends will impact the TV advertising sphere.
