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Category: Industry Buzz

It’s a Digital Eat Digital World but There’s Always Been Television

14 July 2016 | Blog, Industry Buzz

While the digital landscape is busy trying to figure itself out so it can vie for a bigger piece of the pie, television is quietly increasing its foothold within the advertising industry, bringing data and automation along with it. Digital video continues to have a certain confidence that it can bat alongside television, despite lacking […]

Our HighYield Platform Wins “Most Significant Technology, Platform or Product” at TVOT San Francisco

27 June 2016 | Blog, Industry Buzz, Press Releases

Visible World, Inc., the leader in advanced TV ad tech for effective yield management, announces that TVOT’s 13th annual Awards for Leadership in Interactive and Multiplatform Television (TV of Tomorrow Show) has awarded them the “Most Significant Technology, Platform or Product,” recognizing their HighYield™ programmatic TV ad sell-side platform among its peers as a superior […]

Television: The Actual Disruptor

25 May 2016 | Blog, Industry Buzz

via Shutterstock

Many in the media industry might tell you that digital and OTT services are disrupting the TV business, but as Michael Wolff points out in Television is the New Television it’s actually the other way around: “TV is disrupting the internet.” So why do we all think it’s digital that’s the disruptor? Because we read […]

Television is Still Cool, Here’s the Proof

26 April 2016 | Blog, Industry Buzz

Shutterstock

Remember when you were an impressionable preteen and you made your parents park around the block so your friends didn’t bear witness to your dad’s dorky haircut and old station wagon or hear your mom bugging you about curfew? Or maybe it was your dweeby older sibling who constantly annoyed you about wanting to hang […]

Remember Google TV Ads? We Sure Do

25 January 2016 | Blog, Industry Buzz

Back in 2009, Google came to our offices in Midtown, NYC with a special request.  Little did we know at the time, this “little” request would be a major contributing factor to the rise of the programmatic TV industry. The request?  They wanted to use Visible World’s automated proprietary technology, deployed across all major MVPD’s […]