22 May 2013 | Blog
A new survey from InsightsOne confirmed what many advertisers have feared all along—Americans are ad savvy and fed up with being bombarded by ads that are useless to them. They report “fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company [...]
08 May 2013 | Blog
With all the chatter over the NewFronts, digital proponents have been gleefully trumpeting an Interactive Advertising Bureau study that showed that “consumer ad receptivity when watching original professional online video (OPOV) is now indistinguishable from receptivity rates during prime time TV” (“Online Video Rivals TV for Viewers”). They reached these numbers by surveying 2,400 people, [...]
03 May 2013 | Blog
Thanks to Accounting Supervisor Vincent Corso, Visible World will be participating in this year’s JP Morgan Corporate Challenge! The race, conducted in cities from Shanghai to Chicago, attracts companies from all around the world who form teams to run in a 5k race for charity. The environment not only supports a good cause, but also [...]
13 March 2013 | Blog
By Claudio Marcus: EVP, Marketing & Research Reading an article titled “What do you mean by marketing as a science?”, that was recently featured on the Chief Marketing Technologist blog by Scott Brinker, made me wonder how B2C marketers would think of modern marketing. Would they see it as more of a science? Or would [...]
06 March 2013 | Blog, News Links
Yesterday, in Rancho Palos Verdes, CA, the best in video marketing, media, and creative came together to hear Visible World’s CEO, Seth Haberman, speak on The Future of TV. iMedia’s Kyle Montero summarized and contextualized a few key-points of Seth’s keynote address. “Audience fragmentation is not a bad thing when consumers are sharing the content [...]
