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Cablevision’s Interactive Ads

20 October 2009 | Industry Buzz

Multichannel News

Cablevision Systems has signed deals with at least four marketers — Unilever, Gillette, Benjamin Moore and department store chain Century 21 — for its interactive TV service that lets digital-cable viewers click their remotes to get more information or product samples during a 30-second local ad spot.

Read more: http://www.multichannel.com/article/365791-Cablevision_s_Interactive_Ads_Click_With_Four_Marketers.php