Cablevision and GroupM Combine for Industry First: Addressable Campaign for Five Distinct Brands Using Same Thirty Second Unit Across Three Million Households
07 March 2011 | News Links
Cablevision Systems Corp. (NYSE: CVC) today announced a television industry first in interactive and advanced television advertising — the simultaneous delivery of advertising from five different advertiser brands sharing a single :30 unit across nearly three million households in the New York Metropolitan area. The initial household TV addressable campaign featured brands represented by GroupM.
Read more: http://www.prnewswire.com/news-releases/cablevision-and-groupm-combine-for-industry-first-addressable-campaign-for-five-distinct-brands-using-same-thirty-second-unit-across-three-million-households-117521213.html