Broadcast TV, Local Cable Ad Spend Up Double Digits

19 July 2013 | Industry Buzz


By Wayne Friedman

Broadcast TV advertising spending rocketed up by strong double-digit percentages in the second quarter. Standard Media Index says broadcast TV spending was up 16% in the second three months of 2013, and 10% through the first half of the year. By way of comparison, national cable TV advertising moved up more slowly in the second quarter, for a 6% gain.