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Bringing the click into TV ads

12 October 2009 | Industry Buzz

iMedia Connection

As the market makes progress in addressable television advertising solutions, interactive applications are also gaining traction. Once advertisers are given the ability to deliver relevant ads to target consumer segments, the natural extension is to enhance that relevant ad with an interactive component that makes the message even more compelling and immediately actionable.

Read more: http://www.imediaconnection.com/content/24693.asp