Blog

Apex CoVantage: “Content, Media Experts Applaud the Rise of Video”

28 July 2014 | Industry Buzz, News Links

A recent whitepaper from Apex CoVantage cites Visible World CEO Seth Haberman as an “industry visionary.” In it, he discusses Visible World’s revolutionary approach to creative customization.

Visible World CEO Seth Haberman in 2000 saw more bandwidth coming to the home, with digital cable, and so he set about innovating customized video advertising. He developed a technology that made it “really inexpensive to make lots of different versions of video ads and really easy to deliver these types of things to the home,” he says. “The idea is one commercial really being a matrix of commercials.”

Download the whitepaper here.