Visible World got more coverage today, courtesy of Wayne Friedman, in his article “Seeking New TV Advertisers? Look High And Low — Income-Wise, That Is“. It’s a great article about the potential of targeted TV advertising, starting with some new advertisers who are looking for high net worth individuals, but with the possibility of expanding much further. He says,
New programmatic systems — by way of Visible World — for TV could be another way to get new advertisers to enter the TV world, especially those direct-response marketers more familiar with automated systems via the Internet.