Momentum is building for AudienceXpress, even if it’s sometimes getting credited to Visible World. Suzanne Vranica writes in “Interpublic Teams Up With TV Companies to Build Automated Ad-Buying System” (“Television Ad Buying To Mimic Online Rivals” in the print version; tiered subscription model):
For example, Visible World Inc., a New York ad technology company, rolled out an automated buying system earlier this year that has access to some inventory from cable operators and small cable networks.
Read more: http://online.wsj.com/article/SB10001424127887323608504579023102233762602.html?mod=dist_smartbrief
The automated buying system, as we’ve mentioned, is actually AudienceXpress. But the excitement is true, regardless of the name.