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19 August 2013 | Blog, Industry Buzz, News Links

Momentum is building for AudienceXpress, even if it’s sometimes getting credited to Visible World. Suzanne Vranica writes in “Interpublic Teams Up With TV Companies to Build Automated Ad-Buying System” (“Television Ad Buying To Mimic Online Rivals” in the print version; tiered subscription model):

For example, Visible World Inc., a New York ad technology company, rolled out an automated buying system earlier this year that has access to some inventory from cable operators and small cable networks.

Read more: http://online.wsj.com/article/SB10001424127887323608504579023102233762602.html?mod=dist_smartbrief

The automated buying system, as we’ve mentioned, is actually AudienceXpress. But the excitement is true, regardless of the name.