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Advanced Advertising: GroupM’s Bologna: Addressable Ads Finally Resembling Scale

13 September 2011 | Industry Buzz

Broadcasting & Cable

After six years of everyone in the industry talking about it, including himself, Michael Bologna, director of emerging communications for GroupM, said addressable advertising is finally starting to resemble scale.

Read more: http://www.broadcastingcable.com/article/473780-Advanced_Advertising_GroupM_s_Bologna_Addressable_Ads_Finally_Resembling_Scale.php