14 November 2012 | Industry Buzz
Multichannel News covered yesterday’s Advanced Advertising panel with a couple of stories worth noting.
by Mike Farrell
The recent elections focused attention on the power of addressable advertising to political campaigns, and according to a top DirecTV ad sales executive, traditional advertisers are taking notice of how more specific data can help them buy and create smarter ads.
by Kent Gibbons
The Obama campaign’s “micro-targeting” of voter groups through TV advertising gave some ad-sales and technology executives a springboard to tout advances in addressing messages to groups or individuals.