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Advanced Advertising 2012

14 November 2012 | Industry Buzz

Multichannel News covered yesterday’s Advanced Advertising panel with a couple of stories worth noting.

 

Advanced Advertising: Data Will Drive Addressable Market

by Mike Farrell

The recent elections focused attention on the power of addressable advertising to political campaigns, and according to a top DirecTV ad sales executive, traditional advertisers are taking notice of how more specific data can help them buy and create smarter ads.

Read more: http://multichannel.com/mcnbc-events/advanced-advertising-data-will-drive-addressable-market/140261

 

Advanced Advertising: Obama Campaign Showed Value Of Targeting Viewers

by Kent Gibbons

The Obama campaign’s “micro-targeting” of voter groups through TV advertising gave some ad-sales and technology executives a springboard to tout advances in addressing messages to groups or individuals.

Read more: http://multichannel.com/mcnbc-events/advanced-advertising-obama-campaign-showed-value-targeting-viewers/140262