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Addressable Advertising TVOT 2009 Panel

21 June 2009 | Industry Buzz

Interactive TV Today

This session–which features a panel that brings together executives from all tiers of the TV advertising market, including distributors, networks, agencies and advertisers–will attempt to answer the question: In a world where all television ads can be addressable, who will reap the most benefit–the buyers, the sellers or the clients?

Read more: http://itvt.com/kalturaplaylist/tvot-2009-adressable-advertising