Archive for "2014"

Happy Holidays

23 December 2014 | Blog


Happy holidays! We took a quick break last week to decorate some festive cookies. Speaking of breaks–we’re about to relaunch the website. So expect fewer posts in the next couple weeks, and a shiny new site early next year. Meanwhile, have a happy New Year!

MediaDailyNews: “Ch-Ch-Ch Changes: Tomorrow’s TV”

17 December 2014 | Industry Buzz, News Links

Charlene Weisler gives a great recap of the Television of Tomorrow conference. Among the trends she saw, she includes the question Is Programmatic Destined to Include TV? Can we expect programmatic to expand to television any time soon? Visible World’s Seth Haberman says this has already happened. Read the full article.

Holiday Fun, 2014

16 December 2014 | Blog

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Last week was the Visible World/AudienceXpress holiday party at Tonic in Times Square. Food, merriment, and a truly exorbitant number of tiny cupcakes.  

Making a List, Checking It Twice

09 December 2014 | Blog


Santa delivers presents to individual households around the world. For years, advertisers have wished they could have that level of precision for delivering their TV ads. Could 2015 be the year this particular item gets scratched off the wish list? Household addressability has been a hot topic this year. As more advertisers like Madison Square […]

Weisler Media: “Addressable Advertising Pushes the Television Evolution”

01 December 2014 | Blog, Industry Buzz

Charlene Wiesler covered last month’s NYC Television Week Advanced Advertising panels, which Visible World CEO Seth Haberman and CTO Gerrit Niemeijer had participated in. She writes, …I believe that traditional TV itself needs to evolve from a spots and dots sales model to segmentation and proof of ROI. Addressable may facilitate traditional TV’s evolution especially […]