Archive for "2014"

Gearing Up for the Political Season

30 September 2014 | Blog

Political advertising

Another political season is upon us, bringing with it political ad money. Spot TV/Cable is predicted to take 82% of the budget. At the same time, 85% of political agencies are planning to use programmatic for their buys this year. How can inventory holders best capitalize on this flood of cash? Offering tools to effectively […]

Visible World Announces Justine Gaeta as Chief Financial Officer

23 September 2014 | Blog, News Links, Press Releases

Visible World, a leader in programmatic TV advertising technology, announced last week that Justine Gaeta has joined the company as Chief Financial Officer. Gaeta brings over 20 years of finance experience to the Visible World team.  Most recently, Gaeta was a member of the management team that sold the Mocean Mobile ad serving platform to […]

Striking Back Against Fragmentation

16 September 2014 | Blog

The fragmentation of the media landscape is obvious. From the growing number of cable networks to the ever diversifying number of platforms online, we have more options than ever before. Which means, of course, that it’s increasingly difficult to reach everyone with a simple buy. Fortunately, we have an array of tools available to help. […]

Will Digital Video Steal TV’s Lunch?

09 September 2014 | Blog

TV's lunch

Online video is huge, and getting bigger. The advent of programmatic buying has only made digital video advertising easier than ever to buy and manage, adding fuel to the fire. The growth in programmatic sales has been impressive—estimates of the amount of pre-roll video available for programmatic buying show increases around 14% from Q1 to […]