Archive for "2014"

Multichannel News: “Suddenlink TV Ads Get Programmatic”

29 April 2014 | Blog, Industry Buzz, News Links

By: Jeff Baumgartner Taking a big step into the world of the kind of more automated, data-driven ad scheduling seen in the online video world, Visible World and Suddenlink have announced a partnership to apply so-called “programmatic” scheduling to the MSO’s cross-channel advertising inventory.   Using Visible World’s platform, which uses real-time data to monitor and […]

Visible World and Suddenlink Form New Partnership for Programmatic Scheduling

29 April 2014 | Blog, Press Releases

Impression-Based Scheduling Offers New Opportunities for Ad Effectiveness New York [April 29, 2014]—Visible World and Suddenlink Communications announced today a new partnership to enable programmatic scheduling for MSO cross-channel inventory. Using the Visible World Schedule Optimizer platform to evaluate how well certain programs reach certain audiences, Suddenlink is now able to automatically allocate ads within […]

Visible World on the Road

25 April 2014 | Blog

The week of April 28 is going to be a busy one for Visible World. The Cable Show Tuesday, April 29-Thursday, May 1 Los Angeles We’re excited to be at the Cable Show, with a pedestal in the CableNet area. We’re going to be doing some cool new demos, including on for our latest product, […]

The Programmatic Promise: Part III

22 April 2014 | Blog

In the last two installments of this series, we discussed both the potential and potential pitfalls of programmatic ad sales for television. But what’s the right way to do things? One of the hallmarks of TV ad sales has been the Upfronts. The highest reach, most prestigious ad placements are sold in advance, through long-standing […]