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Archive for "2014"

Nielsen: “TV Remains the Reigning Champ”

30 January 2014 | Blog

Nielsen's % share of media

Display may be growing, but TV continues to be king. Nielsen’s latest report on the first three quarters of 2013 shows that TV ad spend still dominates. With a 4.3% growth for 57.6% of the total media spend, it’s obvious that TV still has advertisers’ confidence. To read more, see Nielsen’s blog.      

Multicultural Means Multi-targeted

28 January 2014 | Blog

As demographics in the United States have shifted, multicultural advertising has become increasingly important. Advertisers are more and more aware that different cultural groups need to be approached on their own terms; as a result, there has been an explosion in agencies and events specifically catering to multicultural marketers. To appeal to diverse audiences, messages […]

The Tricky Part: Using Real-time Data in Real Time

21 January 2014 | Blog

An article called “Real-Time Analytics Are In (And It Might Keep You From Being Out)” talks about the importance of analytics when dealing with automated real-time data reporting. Writer Tyler Loechner notes: Regardless, it’s clear how data like this can and will be used to make important decisions; it’s just up to the marketer to […]

Blurred Lines

17 January 2014 | Industry Buzz, News Links

Agency Jacobs & Clevenger recently wrote an excellent post “Blurred Lines: TV for Demand Generation and Nurturing”. Everything in TV/video is on the cusp of change; the way TV and online media is planned and bought will certainly be part of this change. The evolution will be complex—and likely messy, requiring a hybrid approach. This […]

TV: Death or Diversification?

14 January 2014 | Blog

Mike Bloxham has a great article on MediaPost (“TV-Not Dying. Diversifying”) about how the sheer interconnectedness of the TV ecosystem prevents the so-called “death of TV”. The important thing to remember is that TV — just like everything else — exists in a kind of ecosystem that includes not only the obvious cast of characters, […]