Blog

Archive for "2013"

Making the Most of MVPD Marketing

29 May 2013 | Blog

The cable industry is, at this point, a fairly mature industry. Acquiring new subscribers is difficult when most people interested in MVPD services already have signed up for them, which leads to increased competition as MVPDs  try to acquire each other’s customers while defending their own. Which means that MVPDs are finding it more important […]

Americans Hate Irrelevant Ads—Is Anyone Surprised?

22 May 2013 | Blog

A new survey from InsightsOne confirmed what many advertisers have feared all along—Americans are ad savvy and fed up with being bombarded by ads that are useless to them. They report “fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company […]

TV Plus Digital, Instead of Versus

15 May 2013 | Blog

There’s been a lot of talk about TV versus digital advertising, as if advertisers who choose one medium are therefore barred from using the other. While limited budgets naturally require some tradeoffs to be made, the majority of advertisers in the real world are trying to use relevant tools at their disposal as effectively as […]

Let’s Not Overstate the NewFronts

08 May 2013 | Blog

With all the chatter over the NewFronts, digital proponents have been gleefully trumpeting an Interactive Advertising Bureau study that showed that “consumer ad receptivity when watching original professional online video (OPOV) is now indistinguishable from receptivity rates during prime time TV” (“Online Video Rivals TV for Viewers”). They reached these numbers by surveying 2,400 people, […]

Americans Fed Up with Bad Ads

07 May 2013 | Industry Buzz

From Research Brief: “According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American adults 18 and over are putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.” Read more: http://www.mediapost.com/publications/article/199679/americans-fed-up-with-bad-ads.html#reply#ixzz2ScFX6NZe