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Archive for "2013"

Upfront 2013: Confessions Of A Digital Guy — It’s All About TV

26 April 2013 | Industry Buzz

From Online Video Insider by Scott Ferber: “As always, the next coming television upfront will dictate the overall trajectory for 2013 media spending.  But for the first time, the prospect of digital video grabbing a more significant share of advertiser budgets actually goes beyond hype—for the first time, it’s a viable possibility! Why now? In […]

The Growing Scale of TV Advertising Addressability

24 April 2013 | Industry Buzz

The scale of addressable TV advertising is growing. According to BusinessWire, DirecTV signed Volkswagen on as its addressable ad platform’s first auto client. By targeting TV ads down to indvidual households, Volkswagen aims to make its TV ads more relevant to specific viewers, and hence, more effective. Since 2010, Visible World’s has deployed technology used […]