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Archive for "2013"

Coming Up: Probability Workshop

25 January 2013 | Blog

We’ll be hosting a workshop on probability models for media analysis at our office next month. We hope you can join us!   Probability Models for Media Analysis Peter S. Fader, Frances and Pei-Yuan Chia Professor of Marketing, the Wharton School of the University of Pennsylvania; Co-Director, Wharton Customer Analytics Initiative Bruce G.S. Hardie, Professor […]

Global Ad Spend Remains Strong, TV Dominates

24 January 2013 | Industry Buzz

From MediaDailyNews by Wayne Friedman: Global advertising had a strong first nine months of 2012, with television advertising still holding the biggest share of advertising dollars and outperforming overall global growth. Read more: http://www.mediapost.com/publications/article/191784/global-ad-spend-remains-strong-tv-dominates.html?edition=55818#ixzz2Iu9R7muD

Happy TV Executives Ignore Defeatist Goals

22 January 2013 | Blog

A recent TVWatch column by Wayne Friedman, “Happy TV Executives Seek Halfway Digital Advertising Goal Line,” declared that old school magazines are chasing a goal of 50% of revenue coming from digital advertising, and went on to ask what this benchmark means for TV networks. The answer is precisely nothing. Is the TV ecosystem changing? […]

Age is Just a Number

17 January 2013 | Blog

Back in December, Les Moonves and Irwin Gotlieb went head-to-head on whether the target demographic should be updated or not. 18-49 has long been the purported magic bucket for many advertisers. Moonves, however, objected—as Weisler Media reported, “his opinion is that it is time that 50 year olds get recognized because they have more buying […]

Food Giant ConAgra Eyes Addressable Advertising via Smart TV’s

15 January 2013 | Industry Buzz

From Beet.tv: LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV Watch the video: http://www.beet.tv/2013/01/conagra.html